Citation Management is online directory information and the accuracy of it, as it relates to your business and website. There are hundreds of online directories. Most of the directories you have probably never heard of. A few of them are probably known to you. The following list of online Directories represents the 15 largest online directories according to Yext.
- Google Places (Google+ Local)
- Yahoo Local
Increased visibility in Search Engines, Targeted Marketing, and inexpensive Advertising are just a few of the benefits of directory listings or citation management.
When search engines, especially Google find information about your business and website from online directories they get concerned when the information does not match with your website and each other. Basic business information like Name, Address, City, State, Zip Code, Phone Numbers, & Hours of Operation are important to Google when they rank your website. They utilize the Citations given from these online directories. If the directories information differs from your websites information Google wonders why. The less Google wonders, and the more certain they are about your business, the better website ranking you will receive. Therefore, your website will have a better position regarding an Internet Search about your business category. That is why Citation Management is so important.
These online directories are the same, yet different. Most listings need to be claimed by you, your staff, your website designer, or your IT people. Check with these online directories and see how your business is listed, if listed at all. Make all the necessary corrections with as many directories as possible and you will be on your way to more internet visitors to your website. You are now providing Citation Management for yourself.
When Google sees different addresses, phone numbers, and hours of operation in the online directories for example, they get confused. They interpret the different information as unstable and unprofessional. They are much less likely to recommend your website for internet visitors. When Google responds to an internet search request, the search results become Google Recommendations. They take their recommendations very seriously . . . . and you should as well. You don’t have to like Google, however, respecting the power they have is important beyond words. Google website rankings have the ability to make your business successful or NOT! The importance of Citation Management CAN NOT be overestimated! There are several companies that provide citation management services, Yext, and MOZ Local are the most widely known, but are more expensive. If you are needing to improve or build your citation management, contact us for more info. We are glad to help.