Why Is Citation Management Important?

Citation Management Image

Citation Management is online directory information and the accuracy of it, as it relates to your business and website. There are hundreds of online directories. Most of the directories you have probably never heard of. A few directories like Facebook will be familiar. The following list of online Directories represents the 15 largest  online directories according to Yext.

Online Directories;Citation Management Image

  1. Google Places (Google+ Local)
  2. Facebook
  3. LinkedIn
  4. Yellowpages.com
  5. Yelp
  6. Local.com
  7. Whitepages.com
  8. Manta
  9. SuperPages
  10. CitySearch
  11. Patch
  12. City-Data
  13. MerchantCircle
  14. Yellowbook.com
  15. Yahoo Local

Citation Management Is Important;

Increased visibility in Search Engines, Targeted Marketing,  and inexpensive Advertising are just a few of the benefits of directory listings or citation management.

When search engines, especially Google find information about your business and website from online directories they get concerned when the information does not match with your website and each other. Basic business information like Name, Address, City, State, Zip Code, Phone Numbers, & Hours of Operation are important to Google when they rank your website. They utilize the Citations given from these online directories. If the directories information differs from your websites information Google wonders why. The less Google wonders, and the more certain they are about your business, the better website ranking you will receive. Therefore, your website will have a better position regarding an Internet Search about your business category. That is why Citation Management is so important.

Google Notices Citation Management!

These online directories are the same, yet different. Most listings need to be claimed by you, your staff, your website designer, or your IT people. Check with these online directories and see how your business is listed, if listed at all. Make all the necessary corrections with as many directories as possible and you will be on your way to more internet visitors to your website. You are now providing Citation Management for yourself.

When Google sees different addresses, phone numbers, and hours of operation in the online directories for example, they get confused. They interpret the different information as unstable and unprofessional. They are much less likely to recommend your website for internet visitors. When Google responds to an internet search request, the search results become Google Recommendations. They take their recommendations very seriously . . . . and you should as well. You don’t have to like Google, however, respecting the power they have is important beyond words. Google website rankings have the ability to make your business successful or NOT! Citation Management is important and CAN NOT be overestimated! There are several companies that provide citation management services, Yext, and MOZ Local are the most widely known, but are more expensive. If you are needing to improve or build your citation management, contact us for more info. We are glad to help.

 


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Discussion

  • Select Mkt

    Thanks Rosa, having the title be more inviting can be a challenge, especially on topics that aren’t as exciting!

  • Select Mkt

    Thanks Gaston, we look forward to your input.

  • Gaston

    Hi! Someone in my Facebook group shared this site with us
    so I came to look it over. I’m definitely loving the information. I’m bookmarking and will be tweeting this to my followers!

    Terrific blog and excellent design.

  • Rosa

    I think that what you posted was actually very logical. However, what about this?
    what if you added a little information? I mean, I don’t want to tell you how to run your blog, however suppose you
    added something that makes people desire more?

    I mean Why is Citation Management Important? – Select Marketing
    is a little boring. You ought to peek at Yahoo’s front page and watch how they create article titles to grab people to
    open the links. You might add a related video or a picture or two to get readers excited about everything’ve written. In my opinion,
    it could bring your posts a little bit more interesting.

  • Select Mkt

    Thanks Gloria for your comments!

  • Gloria John

    Hello,
    The article is simple yet very informative. Citations are considered as one of the most important factors of SEO. It not only brings visibility in your local market but also build trust among search engines that you exist hence improves your search engine rankings.

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