New website content builds traffic for your website. As a small business owner, my main goal is to drive traffic to my website and contact me. Adding new content must have value for website visitors, and be relative to your industry. Research your target audience, their needs, concerns, interests, and “pain points”. Whether you have […]
Website Importance
Website importance cannot be underestimated. If you do not give it the respect it deserves your business will suffer dramatically. Existing clients or customers know about you, but what about all the folks that have never heard of you or your business? Word of mouth advertising and referrals is truly powerful; however, it is not […]
Email Marketing Campaign Tips
Email campaigns are very effective tools to create excitement about your business. Business owners today are multi-faceted. They share and market their business through several avenues or channels . On avenue should include at least one social media platform. This can seem impossible for small business owners, so designate someone to handle this, or hire […]
Is Marketing Important?
Yes, it is if you want to be successful. Marketing points your business activities in the right direction. Without direction and a plan to get to the goal line, your chances of success will certainly be limited. Marketing is a process by which a business creates interest for their goods and services. If you cannot […]
Website Plugins Make Websites Better
Website plugins are small software programs that add a specific feature and functionality to your website. There are thousands of website plugins available, from simple to complex. What you use depends on the customization and functionality your website needs. They are essential tools that can transition your website from a very basic platform into one […]
Understanding Body Language
Body language is a fundamental source of communication and connection with other people. This nonverbal form of communication is expressed through posture, facial expressions, gestures, eye movement or eye contact, as well as your proximity to others. Certain factors like emotions, personality, mood, and environment can impact your body language. Like it or not, we […]
Finding Quality Marketing Help?
Quality Marketing help for your business can be challenging, since not all marketing companies do the same thing! The majority of marketing companies will make a plan, design, and then execute the needed strategies in order to promote your business or product(s). Some marketing companies may offer different levels of support. They may provide specialized […]
Networking your Business
Networking your business can be very successful if done correctly! The majority of people believe that Networking is all about selling, and it’s not! When you network, you are developing relationships that help to build good Referral Sources. There are Networking events always available to attend. Also you have Networking Groups you can join., The networking […]
Is Your Marketing Strategy Successful?
To help your business be successful, you should have a marketing strategy. This is not the same as a marketing plan. A marketing strategy will lay out the overall long-term goals. This would include goal-setting, researching your industry and your competitors, and your messaging for your brand. A marketing plan is more detailed outline, for […]
Outside the Box Thinking
Outside the box thinking is a creative process. This can be considered unconventional and out of the mainstream. However, it is a way to reframe the problem, and rethink the process. Outside the box thinking removes the limitations and allows you to view the totality of the issue or problem at hand. Your staff, team […]
