A Blog can be a website, but not all websites are blogs. A website has timeless content. In a blog, the user sees regular posts, and it is updated frequently. Blogs are interactive. The user can add comments sharing their thoughts and views on the blog post. This content can be about any topic.
Blogs are used primarily for sharing information and to improve their rankings on search engines. They can attract audiences to their site. This expands your reach and potential customers.
Different Types of Blogs
- A Personal blog would be where one shares their views on life events or anything that may interest them. It would be by an individual and more personal in nature.
- Collaborative blogs or group blogs would involve multiple people as the authors. They would write on a specific subject or theme. This is also used for brand awareness, to gain exposure and build authority in your industry.
- Microblogging is more concise. It also can generously use images and videos. Depending on which platform you use, there are normally word limitations. Microblogs are supposed to be brief and shareable. The most popular microblogging sites are Twitter, Tumblr, Instagram and LinkedIn.
- Corporate and organizational blogs are used in reaching their professional goals. Internal Corporate blogs are more informal, used to update or engage employees. They are not open to the general public. External Corporate blogging is available to the public through the company’s website. These blogs focus on a particular subject, industry updates, tips, company news and more.
A website includes a collection of web pages and multimedia content under one domain on the internet. Websites are hosted over web hosting services, such as WPEngine, BlueHost, and Hostinger just to name a few. This allows the web pages and the website’s content to be accessed over the World Wide Web.
Most Businesses have a website to provide their customers with their company information, services, and/or products. A website is required for branding your business effectively and shows the legitimacy of your business.
Websites are used for different purposes, like a business, a personal blog, and even government agencies for information purposes. However, there is a broad range of applications. The main objective of creating a website is to provide information to visitors for a company or an organization.
Google demands regular changes and additions to your website. When Google stops by to see no changes, it quits stopping by as often. If your website was built a year ago nothing has changed, you could be losing large amounts of market share. Consider adding a blog to your website or invest in moving your marketing to a blog site format. As you grow your blog, you also grow your business.
Select Marketing offers marketing services ranging from consulting and design to fully managed website packages including blogging services. Give us a call at 214.616.1054 so we can help you build your online business presence.
Updated May 2022