Follow through is so important in life. Involving your personal life as well as in your business. The difference between success and failure is the follow through. This is a skill, and just like other skills, will require practice and a dedicated effort.
Speaking as a small business owner, let us focus on business. Following through is not just about keeping your word, but in delivering results. Perfecting your follow through with consistency, builds leadership skills, trust, and credibility. Not only with your associates and staff, but with your clients and customers.
Follow Through is Action!
Execute a plan, fulfill a promise, complete a task; this is following through on your commitments until fully accomplished. To help establish consistency, below are several suggestions that have worked in our business:
- Keep a record of your commitments – write them down.
- Utilize a calendar or set reminders to help keep you on track. A simple to-do-list may suffice.
- A task manager tool is another great option, for individuals and teams. ClickUp, Airtable, and Monday.com are just a few of the top rated management apps for reference.
- Communicate your progress – this builds trust and confidence.
- Once completed, close it – confirm all expectations were met, building respect.
No Follow Through isn’t the Right Choice
When there is no follow through on commitments, it can destroy your ability to succeed. The small, simple things like returning phone calls, or responding to an email are just good business practices. Social media and even texting is important not to forget. Today those are major sources of communication. Don’t ignore them!
Treat others and other businesses as you and your business would expect to be treated. Don’t sabotage your personal and business relationships by not following through with what is expected. Take advantage of the tips shared above to build and maintain reliability, confidence, and trust you want to have with everyone you come in contact with.
If Select Marketing can help with any of your business needs, contact us today! We are here as your business partner.
Updated July 2025
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