Email campaigns are very effective tools to create excitement about your business. Business owners today are multi-faceted. They share and market their business through several avenues or channels . On avenue should include at least one social media platform. This can seem impossible for small business owners, so designate someone to handle this, or hire […]
Understanding Body Language
Body language is a fundamental source of communication and connection with other people. This nonverbal form of communication is expressed through posture, facial expressions, gestures, eye movement or eye contact, as well as your proximity to others. Certain factors like emotions, personality, mood, and environment can impact your body language. Like it or not, we […]
Finding Quality Marketing Help?
Quality Marketing help for your business can be challenging, since not all marketing companies do the same thing! The majority of marketing companies will make a plan, design, and then execute the needed strategies in order to promote your business or product(s). Some marketing companies may offer different levels of support. They may provide specialized […]
Is Your Marketing Strategy Successful?
To help your business be successful, you should have a marketing strategy. This is not the same as a marketing plan. A marketing strategy will lay out the overall long-term goals. This would include goal-setting, researching your industry and your competitors, and your messaging for your brand. A marketing plan is more detailed outline, for […]
Outside the Box Thinking
Outside the box thinking is a creative process. This can be considered unconventional and out of the mainstream. However, it is a way to reframe the problem, and rethink the process. Outside the box thinking removes the limitations and allows you to view the totality of the issue or problem at hand. Your staff, team […]
Pricing and its Effect on your Business
The pricing of your Goods and Services is a major factor for the success of your business. Starting with a “pricing strategy” helps in determining the ideal price for your products. This strategy should factor in several things, your business revenue goals, your product features, and your target audience. It is also important to factor […]
Simple Business Cards
What is a simple business card and why is it important? Have you ever been handed a business card that has three or four contact phone numbers? Unless you are an emergency medical doctor you are not important enough to require large number of contact phone numbers. I once was handed a business card that […]
Small Business Websites Are Important
Small business websites are the single most important thing a new or existing small business can do to market their business successfully. Many folks on a shoestring budget can barely afford to start their business and a small business website is just not reality for them. If this sounds familiar, you are not alone. Under […]
Your Clients are Important to Know Very Well
Your Clients are important and obviously essential to your business. They are valuable to your success, so get to know them. Understanding not only their needs, desires and goals, but also know and learn their personalities. This will be to your advantage. It will provide better communication, help your clients be more comfortable and feel […]
Customer Service – Good, Bad, & Ugly
Customer Service . . . why is it so important. It is quite simply providing assistance to customers. Customer Service is part of your Marketing Strategy. Your marketing strategy focuses on bringing in new customers, while customer service works to retain them. Customer service working hand in hand with your marketing efforts let you leverage their […]
