A functional website is a must if you expect it to be of value. When Select Marketing meets with a client to discuss a website the first question we ask is, “What do you want your new website to do for you”? The answer to that question is very important. We listen to the answer because it tells us what kind of website the client requires. Simply put, a functional website performs all the tasks that the website owner desires.
Website functionality provides ease to a user in navigating your site. Allowing the user to get the information they are seeking. Easily locate how to purchase a service or get the product they want. Without that functionality, visitors to your website may not return.
A Few Functional Website Tasks;
- Provide Product or Service Information
- Showcase Something or Someone
- Provide Company History and Information
- Entertain Website Visitors
- Schedule Appointments
- Take Reservations
- Process Online Orders
- Take Payments Online
- Gather Information about Website Visitors / Database Collection
- Phone Number
- Email Address
All of the above Website Tasks can easily be implemented into a website today. Select Marketing always asks “What do you want your new website to do for you”? Without knowing the answer to this question your website developer can not provide you with a functional website. They may build you a beautiful website, but that is not enough. Is your website performing those Tasks that do what you want? Your website should do exactly what you want it to do.
Do you have a functional website? Would you like it to do something else, something more, something different? For most business owners, the answer is yes! You and your business have evolved to satisfy the needs of your clients. Has your website evolved along with you and your clients needs? You should know this answer. Keep your website functional and create a good experience with your visitors. A few ways that will help functionality can include:
- Easy Navigation
- Clean Design
- A Consistent Company Blog
- Case Studies
- Frequently asked questions (FAQs)
- Client or Customer Reviews
- Infographics and charts
- Photo Gallery
Upgrade or update your website. Make it a functional website. Isn’t that what you wanted when you had it built?
Select Marketing designs and manages websites for all of our clients needs and they are totally functional. If your website is not functional contact your website developer and have it upgraded. If they won’t upgrade your website contact Select Marketing. We will!
Updated June 2022