Information is your key to success when it comes to your website. Websites have many functions; however, none is more important than dispensing information. People come to websites for answers to their questions. Examples, such as the following are simple but relevant. “Can I make a reservation at your restaurant?” “Do you clean windows inside, as well as outside?” “What services does your business provide?” “Do you offer online payments for your products or services?” This relevant information keeps people engaged with you and your website. That should be what you want as a business, no matter what your product or service. That’s what we want at Select Marketing.
Information can set you apart!
Information should readily be available and easy to find on your website. Easy navigation on your website translates to happy followers and customers. Words just to fill space are wasteful and are not appreciated by your visitors. Provide information that makes sense and is relative to your business. “A picture is worth a thousand words” a wise man once said. Therefore, utilize pictures when appropriate to help your visitors understand what you want them to know about your business. The use of animated images, graphics, and videos are valuable and well received by your visitors. Make visiting your website a pleasant and informative experience.
Make Contact Information Accessible
A contact number and email should be readily accessible. Your phone number should be on every page. If a website visitor wants to talk with you, make it easy for them! The visitors to your website should not have to search for a phone number or an email. If you have a brick and mortar business, you want to display the hours of operation, and your address. Providing a map of your location is also valuable, especially for a brick and mortar business. Let’s make it easy for someone to do business with you.
Visitors to our website for Select Marketing use mobile devices 77% of the time. Having your website responsive, therefore usable on all devices, is crutial. Not only for your visitors, but for Google as well. Your website is downgraded when it does not respond to a mobile platform. In fact, Google will not show your website in the search results if it is not mobile ready. For this reason, we make sure that the flow of information on our website , as well as all the websites we design and develop, are just as easy to navigate from a mobile device as it is from a desk top computer.
Remember that your website should be a great source of information for website visitors. Share your business, and be an expert in your field. Not providing this to your website visitors, they will quickly leave your website and not return. Keep your website updated regularly, informative, easy to navigate, and responsive. Easily obtained relevant information from your website will be the key to your success! Let Select Marketing help with your website needs, call or contact us today.
Updated December 2022