I launched my website, either for a new business, or an upgrade or redesign for an existing business. So what’s next? Okay, you just paid a company to design and develop a website for your business. Or, I’ve had a website for years and it doesn’t seem to be helping to grow my business.
Why isn’t the phone ringing? Why am I not getting Emails wanting to buy my goods or services? Did I just waste all the money that I spent on my new website? Those are all great questions. So let’s find out what the real answers are to those questions!
Most business owners don’t truly understand the Internet, Websites, Google, Search Engines, SEO, and Blogging to name just a few, because they are too busy running their business to learn this new technology. To say or think “I launched my website, now what?” is a very common experience.
Having a website in the 2010’s is like being listed in the Telephone Book & Yellow Pages during the 1950’s, 1960’s, and 1970’s. Alpha listings in the White Pages, and Category Listings in the Yellow Pages. “I Launched my website” is like having a White Pages Listing in the Telephone Books of Yesteryear.
Optimizing your website and optimizing each page of the website is like having a Category Listing and a few ads in the Yellow Pages. So, start optimizing! And don’t stop! Keep adding new content . . . it suggests to the Search Engines that you are an authority. That is a critical step toward your website becoming a success.
“I Launched My Website” Is Just The Beginning;
Plan on writing (Blogging) about your business, business category, and relevant topics every month and add it to your business website. Twice a month is better! Every ten days is best. And everyday is too much!
Writing and adding website content is something you can do or hire out to a Professional. If you do it, hire a Professional to optimize it for you.
Every Page needs a Title Tag. Each Image needs an Alt Tag. Every Page needs internal and external links. Each Page and Image needs a description Tag. Every Page should focus on one (1) Key Word. A Key Word should only be used once within a website. Use different variations of that word to broaden your appeal and expertise.
If you do not have a professional working with you on blogging and website optimization, contact us to help.
The above mentions the basics for Website Optimization. If you only do the basics your website will be so much better than most of your fellow competitors, that your website will shine. Consistently adding new content to your newly launched website CAN NOT BE OVERESTIMATED in the long term success of your website.