Your website SEO strategy (Search Engine Optimization) means follow Google. This is Part 2 in a series of Blogs relative to the Google Algorithm and SEO. Part 1 ended with a discussion about Google search results and how they relate to your search inquiry. And how does advertising play a role in the search results?
Paid advertising with Google is an auction for the ad location and frequency. The larger your budget and higher your bid determines the location and frequency of the advertising link to your website. The locations of these ads are Above, to the Right, and at the Bottom of the Organic Search Results of an inquiry. If someone clicks on your ad link it can cost you up to what ever your bid price was for that action. Almost all ad clicks will cost you less than your bid price. It is based on the ad below yours and what their bid price is. If they just look at the ad but don’t click, it costs you nothing and is known as an impression (FREE). Google likes to make you aware that impressions are a FREE service once you enter the advertising arena with them. And rightly so. It is FREE. Do these FREE Impressions have a value? Maybe, You decide.
SEO Strategy Means Follow Google;
Impressions are equivalent to driving by a Store, (Any Store) everyday but never going inside. Does that Store Owner benefit from you driving by everyday? You never go inside! Never buy anything! And you never think about that store until you drive by. How does the Store Owner benefit? Is SEO part of Impressions? Are Impressions part of SEO? Are they related?
If I advertise with Google does it help my (SEO) and organic search results too? Yes, it does! So, either buying Google ads is part of the Google Algorithm or it is an automatic rankings upgrade given to the website (and pages of the website) that participates in the advertising program. Since nobody really knows the complete composition of the Google Algorithm that question will remain unanswerable. Either way, it will help your website visibility. Isn’t that what you want . . . . more visibility? Interesting isn’t it? Part 3 is right around the corner, . . . Stay Tuned! Contact Select Marketing for help with your website SEO.
Updated July 2022