To help your business be successful, you should have a marketing strategy. This is not the same as a marketing plan. A marketing strategy will lay out the overall long-term goals. This would include goal-setting, researching your industry and your competitors, and your messaging for your brand. A marketing plan is more detailed outline, for […]
Pricing and its Effect on your Business
The pricing of your Goods and Services is a major factor for the success of your business. Starting with a “pricing strategy” helps in determining the ideal price for your products. This strategy should factor in several things, your business revenue goals, your product features, and your target audience. It is also important to factor […]
Do I Need A Small Business Website?
I wrote an article this week for the online magazine “Momentum“. It is a monthly publication assembled by the League City Chamber of Commerce. The article is about the importance of having a small business website. The following represents that article with minor changes and additions. Your small business website is needed for many reasons. […]
