Website Importance

Website importance cannot be underestimated. If you do not give it the respect it deserves your business will suffer dramatically. Existing clients or customers know about you, but what about all the folks that have never heard of you or your business? Word of mouth advertising and referrals is truly powerful; however, it is not the cure all for business growth. The internet is the source used to find what you are looking for. Since the internet is today’s information source, a website is critical for the general public to find out about you and your business. There are over 250,000 websites created every day, with approximately 1.2 million worldwide. You want your business to show up on line with a Google Search. You want to be found. Websites are the backbone of the internet. That’s why website importance is real and will make or break your business marketing efforts.

Benefits of a Website

1. Draws Organic Traffic: This refers to website visitors landing on your website from their unpaid search results. You benefit from Organic Traffic through successful search engine optimization (SEO) strategies rather than paid advertising.
2. Brand Awareness: Having a website gives you the opportunity to consistently use your brand image throughout all your marketing efforts. This process helps to build a recognizable and trustworthy brand setting your business apart from your competitors.
3. Builds Credibility: Your website gives you a professional platform to present your business to the Internet. With a well-designed, functional, and informative website, it will elevate your businesses credibility and trustworthiness showing that you are serious in offering value to customers.
4. Improves Customer Experience: A website provides visitors, prospects, and customers the opportunity to find and learn about the products and services you offer. This helps to create a positive experience between the customer and the business.
5. Generates Leads and Sales: A website is like a digital office or a storefront allowing potential customers to explore products or services, make inquiries, and with e-commerce capability even complete purchases online. Contact forms give visitors a place to leave their information, express interest in what your business provides and ask questions or request additional information.
6. Enhances Digital Marketing:  Digital marketing strategies can involve a variety of avenues. This would include content marketing, email marketing, social media marketing, search engine marketing and online advertising. A website would serve as the main “landing point” for all these marketing campaigns. The primary goal being to drive traffic to your website.

Websites and the Internet

When you consider that the average American goes online to search the internet for websites that isolate the category that interests them, or provides a specific service or product. It is an undeniable fact of the importance of a website. We all search the internet for information. Nearly every day is really close to how often we do that simple task. That is why website importance cannot be ignored.

It is especially important to have a website if you have a new business or are planning to have a new business. It will be the difference between success and failure. Now I know you are not planning to fail; though, without a website it is more likely that you will fail. You want to make sure to get a website that is functional, clean and easy to maneuver through. Website importance must be part of your business calculus. It is just as important as having a product or service to sell. Companies like Select Marketing of Cypress, TX can walk you through the process and make life easier and give you the time to run your business. Contact us at your convenience for a free consultation.