Internet marketing for small business is important. Everyone knows about the internet, and the power it has to help every business grow. Marketing your business online requires consistency and knowhow. It is recommended by the U.S. Small Business Administration that small businesses (businesses with revenue less than 5 million) allocate between 7% and 8% of their total revenue to marketing. That is assuming your business has margins in the range of 10-12 percent. The Internet is composed of over 1.93 billion websites online. There are 30 to 50 billion single web pages that are indexed through Google, the most prominent search engine. How do you like your chances so far? I don’t blame you, they are not very good. Unless you know how to use the internet to your advantage, your efforts will fall short of successful. This is where a company that specializes in internet marketing for small business becomes valuable.
Internet Marketing For Small Business Is Essential
The obvious first step of internet marketing for small business is to obtain a website. So, build a website or find a website design and development company to assist you in your efforts. If you need help with this project, get references and look at current websites that your prospective website developer has built. Start small and add more content at least once a month. There are two good reasons for adding more website content. The first is that you can target Key Words that will help you with Internet Searches. The second is it will broaden your appeal to visitors because you are amplifying your business, products, or services. The additional content can be placed within your website through a Blog, adding new pages, or new content to existing pages.
During the development of your website SEO or Search Engine Optimization should have begun. When researching for website builders, be sure to investigate their SEO skills as well. This is where the references will really be informative. SEO is the most important factor in having a website. Without proper SEO your website is nearly useless. It will never be found unless someone knows your website Domain Name. Okay, now you have a website and are adding new relevant content monthly. Yeah!! . . . . you are on your way! To have a website on the internet is just the beginning. Maintaining and Managing a website is critical to your internet marketing for small business.
It is important to remember that a website needs attention to be productive. You will need the following items to begin the process of having a successful website on the internet;
- Domain Name
- Domain Name Server
- Website Host (Server)
- Website Management
Website Management is necessary to maintain and keep your website current and functional. Every website will have updates, just like your cell phone apps. Your website manager should do those updates as well as blogging. The manager can change or add content to maintain the website keeping it current. This should include checking hyperlinks making sure they are not broken. Verifying images and videos are loading properly and quickly. If images are not optimized they will slow down your website. This causes you to be downgraded in the search rankings. Websites can break entirely or partially, therefore, requiring a watchful eye.
Internet marketing for small business can only begin after the launch of your new website. The domain name of your website is the very first marketing tool available to you. If possible try to use the location and business type combined. Such as; WhiteRockChiropractic.net, FlagstaffMovingCompany.com, DallasDental.com. When you can acquire one of these golden domain names you are helping your marketing efforts in the process. These golden domain names tell everyone where you are located and what you do. It just doesn’t get any better than that. A Domain Name that matches what you do and where you do it is rewarded by Google and the other Search Engines. They consider it beneficial for internet and website visitors.
This just touches on the beginning steps of internet marketing for small business. Having a presence online is truly warranted for all small businesses. However, maintaining it regularly is crucial for its’ success. Contact Select Marketing if you are interested in marketing for your business.
Updated July 2022