Good Website Designers are in demand because they possess the skills to design high quality websites. Their websites perform up to the highest level of industry standards. Google accepted standards or “Best Practices” should always be employed by good website designers. Often times it will be necessary to discuss these “Best Practices” with the website’s owner (The Client). Occasionally, your client may want you to do something that is not within, or goes against the recommendations of Google. An example of an unacceptable practice would be to use specific key words or key phrases in excess of the 2.5% recommended key word count. This is called Keyword Stuffing and Google does not like the practice. In fact, they dislike it so much that your website ranking will diminish if you use that strategy. Good website designers will alert their clients of this and recommend an alternative method.
Good Website Designers Listen
Good website designers will always follow and recommend Google’s best practices for website design to their clients. There are many search engines in existence today. Google is by far used most frequently. In fact, they are used for nearly 90% of all internet searches. Therefore, paying attention to what Google recommends during the website design stages is to your advantage.
These best practices are part of the SEO or Search Engine Optimization. SEO is understood by all good website designers. They incorporate SEO into each website that they design. If you are designing and building a website, it is just as easy to design and build it correctly as it is to design and build it incorrectly. After all, the purpose of a website is to attract traffic or website visitors. The more Search Engines appreciate your website, the more people they will direct to it. Increased website traffic can help your business. If your website has adequate “Calls to Action”, your conversion rate should increase and your business should grow. If this is not happening have an honest discussion with your Website Designer, Developer, & Manager about Google. If they don’t want to have the discussion find new website people. If you need help with your website Contact Us at your convenience. We will evaluate your website for FREE and provide you with recommendations.