Marketing opportunities are everywhere. Marketing is a process by which companies create interest for their goods and services. It’s all about creating interest. Wherever you live, Marketing opportunities are everywhere. They vary greatly in financial and time requirements. What is your marketing process? What marketing opportunities are you utilizing? Any of the marketing opportunities listed below offer support for your marketing efforts. In other words they are part of your marketing process. We all expect General Motors to have fabulous marketing. What about your neighborhood hair salon, dentist, plumber, or hardware store? What about you? Too expensive? Doesn’t have to be. Doesn’t need to be.
A small business can employ very effective marketing for a small percentage of their annual sales. The US Small Business Administration & Small Business Development Centers are good sources for FREE Business Solutions which includes budgeting. Many books, schools, consultants, & business blogs recommend between 4% – 8% for a marketing budget. Every Industry has a recommended percentage to allocate for marketing. Profit margins and projected sales budgets are driving factors that need consideration. Many variables can move the marketing investment percentage up or down. Some of these variables include, new product launch, new product category, & new location. You may want to allocate a higher percentage considering anything “New” in your business.
Allocating marketing funds correctly may require the assistance of a professional if you have never done it before. A marketing budget is not NASA Rocket Science! Be flexible and don’t be afraid to try something new. Get involved in a Networking Group or Join a Service Club. Buy an ad for a local fund raiser, or buy some auto magnets. Oh yeah, expand your visibility within your Chamber of Commerce. Join a committee, go to mixers & ribbon cuttings, and become an ambassador.
Marketing Opportunities are Everywhere:
- Business Cards
- Magazines, Newspaper, Bill Boards, Radio, Television
- Networking Groups, Social Groups, Service Groups
- Business Sign
- Trade Shows
- Chamber of Commerce
- Better Business Bureau
- Auto Magnets
- Rack Cards, Brochures, Flyers, Banners
- EMail, EMail Campaigns
- Testimonials, Reviews
- Promotions, Sales
- Customer Service
- Internet Advertising
- Video Marketing
- Social Media
Marketing Opportunities are everywhere as listed above. There are many more and different variations. What works for a Mexican Restaurant may not work for a Lawn Maintenance Company. What works for a Realtor may not work for a Dentist. Be involved in your marketing, even if you hire it out to a professional. Don’t be afraid to change it up and allow time for each piece to succeed. Don’t go to one networking meeting and expect a lot of referrals. Don’t join a Chamber and expect all the members to immediately want to do business with you. One ad in a magazine won’t make your phone ring or your floor traffic sky rocket. Remember that marketing is a process. Remember that people usually need to know, like, and trust before they do business with you. There are lots of exceptions, but think how you buy from others. Don’t you want to know, like and trust? I do! Marketing Opportunities are Everywhere! If you need help or would like a FREE Marketing Review of your Business contact us today!