New Strategy for a New Year?

A New Strategy for a New Year is something you may need to consider. If you are completely satisfied with the current success of your business, then a new strategy may not be something that you need to consider. However, if you need to improve sales, increase profits, or add more customers, then you may want to consider a new strategy. What are we talking about when we say “A New Strategy?” We are simply indicating that a change in your marketing efforts may be needed. Sometimes a big change is necessary. Other times a slight tweak will do the job.

New Strategy Considerations:

• Do you attend any Networking groups? If not, you may want to consider getting out and meeting some other business owners that network. These business owners may need your products or services. They may also be able to refer new customers to your business. Referrals is the real purpose of Networking. The long term effects of consistent networking can produce significant results.
• Do you advertise? If not, you may want to consider investing in a local non-profits fund raiser. You may want to consider a local magazine, or a local ad tabloid. These are almost always inexpensive and can produce more awareness about your business.
• Are you a member of a Service Group, a Charity, or a Community Chamber of Commerce? If not, you may want to consider joining one or more and get involved. You will meet the other members if you get involved and many may need your products or services. They may also refer some new customers to your business. I f you are not going to get involved don’t join one.
• Do you display any “Auto Magnets” on your vehicle(s)? If not, this is a very inexpensive way to advertise your business everywhere you go. Everywhere you go and everywhere your vehicle is parked. At the mall, at church, at a restaurant, in front of your house. Driving on the Freeway. Everywhere you go is a lot of places and opportunities.

A New Strategy means taking advantage of opportunities that you you are currently not taking advantage of. It does not mean that the marketing that you have been utilizing has been wrong. Marketing is like water as it flows and changes location. Until you are totally satisfied with the success of your business a new strategy in marketing may need to be considered. If this scares you, or you are not sure what to do, Contact Us for a 100% FREE Marketing Analysis with suggestions for your business.