Outside the Box Thinking

Outside the box thinking is a creative process. This can be considered unconventional and out of the mainstream. However, it is a way to reframe the problem, and rethink the process. Outside the box thinking removes the limitations and allows you to view the totality of the issue or problem at hand. Your staff, team of experts, or designers can generate ideas from brain-storming sessions allowing for the opportunity to freely share and discuss. This creative process is crucial for design thinking, where your team can view things from a new perspective and create innovative solutions.

Outside the Box Thinking:

• Focuses on aspects of a problem or situation that might have been overlooked.
• Lets you challenge any assumptions and move past them.
• Helps to seek alternatives for the problem and its solutions.

Reframing the Problem:

• Determine and understand what may be holding you back and why that is.
• Explore new strategies. for the solutions.
• View the problem from different viewpoints and perspectives:
  • Does my product or service provide a need in the market? What about its’ pricing?
  • Is my current business and marketing plan working?
  • Would improving productivity or increasing sales improve the situation?
  • Do we have a people problem? Why are current or potential customer not using or buying my product or service?
• Look for the bigger picture. What sets you apart from others in your field?

Select Marketing’s Logo is a “Colorful Open Box”. This indicates that we employ more unconventional thinking when it comes to our Client’s marketing needs! This logo or Brand is who we are and what we do! Outside the Box marketing behavior is not necessary to be successful. It is however, a good way to develop a strategy to set you apart from the competition. If we can help your business, contact us today!