Updating websites builds traffic, as well as credibility. Soon after a website has been developed and launched onto. Google handles more than 3.5 billion searches every day, with a 92% share of the global search engine market. Google being the worlds most important and largest search engine, providing approximately 8.5 billion searches done every day using Google. Google reviews each page and files your website data within its gigantic memory banks. Search engines like Google return to see what has been changed or added to your website. This second website visit will be compared to the first, notating what additions or changes have been made. Your new website is now in the process of being evaluated and ranked among the other 1.6 to 1.9 billion websites on the internet. How about that for a daunting task?
If your website does not grow or have significant changes over time, the less your website is “crawled, indexed, and ranked”. Google and the other search engines gradually reduce the number of their visits to your website. That is definitely not what you want. You want all the search engines to visit your website often. Why is that? All of the search engines want to understand what your website is all about. You want your website to express your expertise in your industry. The more your website content is valuable and pertinent to your industry, the more you show up in the search results. That is letting them understand your website’s purpose for being on the internet. Frequent search engine visits gives your website a good chance to show off and brag about what you do.
Updating monthly builds traffic!
Updating websites keeps alerting visitors to the new things that you are featuring on your website. Are you offering new products for sale? Is your business introducing new services? Is blogging about industry news something you want to do? Blogging can be one of the most effective ways to build website traffic. These new things keep the search engines noticing your website. Therefore, if you have new products, services, or blogging that your website represents, understand the importance of updating your website with this new information. It is very helpful.
Okay, here is the deal. Value your website and pay attention to it. Update your website with new content regularly and Google will value it as well. The more you have new and relevant information that you add to your website, the more search engines will take interest. That is the ultimate goal. That should be what you, as a business owner, would want. When search engines like Google take notice of your activities, the more likely they are to refer your website. This means your website is more likely to show up in response to someones internet search request. Search engine referrals is what drives the internet.
When updating websites quality content is King!
That is what you should want. More referrals from the search engines! The more referrals you receive the more visitors you will get. The more visitors you receive the more reactions they will provide. The more reactions they provide the happier you should be. Reactions are responses to visiting your website. For instance, they send you an email. They call your office. They place an order. They fill out a form. They comment on a page or post.
Updating websites is the very BEST thing you can do for the health and success of your website. If you are not prepared to improve your website, or don’t know how, contact us. We would be pleased to help.