Most folks who aren’t actively involved with the Internet don’t understand blogging or a blog site. That is understandable since new words are alway being created to serve the new Internet world. A blog is a specific type of website. This can also be a website which is about a specific subject matter focusing on a single or unique topic. A blog can share your knowledge, experiences or even the latest news. Blogs can be found on websites and on the Internet. Blogs are regularly updated with brand-new content. This content is conversational and informative. Blogging can also show you as an authority in your area of specialty or expertise. More than 50% of marketers use blogging as their primary content marketing strategy. Here is some very specific information regarding internet statistics that may help in your blogging.
Functions of Blogging;
- Adding New Content to Websites – Blogging is a very popular method for adding additional content to websites. After a website is launched many website owners set up a tab in the NavBar (Navigation Bar) or Side Bar with the heading “Blog”. Under this new tab blogs (articles) can be added. To achieve the most impact the blogs should be about your business or your industry. If it does not involve either of these subjects, DON’T include it in your businesses website. If you do, it will damage the credibility and authoritative status that your website should possess to be successful on the internet. If you want people to know about a new restaurant, your golf game, or an upcoming vacation, use Facebook, Instagram, Snapchat, or your favorite social media platform! That is the kind of information that should be posted on Social Media. NOT posted on a business website.
- Answer Questions – When people contact you and ask interesting questions, it is an opportunity to answer them through a blog. You can be sure that if one person has interest in the answer to a question that there are probably others. It is important to make certain that the question is a good one and hopefully interesting. Try blogging to as large an audience as possible. You can build your audience through social media and networking. I would rather have three hundred people read my blog than eight. Wouldn’t you?
- Adding Keywords and Key Phrases to Websites – The more key words and key phrases that your website includes, the greater your chances that your website will be highly ranked by Google. Hire a professional so this can be done properly. Blogging provides a fabulous method of increasing your relevant key words and phrases.
There are certainly more functions for blogging than what we mention here. However, these three should not be overlooked. They are clearly important to your business website. Your website management should always include blogging. Google does not appreciate a website that launches and then never adds any additional content. In a very short period of time that kind of website will be ignored by Google and the other Search Engines. Blogging may sound like a funny word. However, if you employ this method of adding fresh content and key words to your business website it will pay big dividends. Isn’t that what you want your business website to do? It’s what I want mine to do! Contact Us to help your business implement blogging for your business!
Updated March 2022