Your Clients are important and obviously essential to your business. They are valuable to your success, so get to know them. Understanding not only their needs, desires and goals, but also know and learn their personalities. This will be to your advantage. It will provide better communication, help your clients be more comfortable and feel more confident with you. When your clients are confident with you, they will be more receptive when advising them on new products and services that are beneficial. This will establish a strong business/client relationship and create an environment of trust and comfort. This relationship is worth its weight in gold.
Getting to know your Clients:
Knowing your clients benefits both parties, but your clients also need to know who you are. They need to begin to like and trust you, your employees, and your business. People do business with people they Know, Like and Trust. Your Business and even your Marketing Materials should convey that you are easy to do business with, likable, & trustworthy. From your Business Cards, Flyers, Brochures, and even your Website, all need to convey that message. Once you succeed at understanding and learning your clients the more successful you will become. Their likes, dislikes, habits, needs, & desires are all important. Communicate with them, meet their needs, and they will want to do business with you.
Benefits of Good Communication:
Treat your clients with respect and communicate with them just as you would in a normal conversation. Be honest and heartfelt. You want them to know, like and trust you. When that happens, it becomes much easier for them to do business with you and your company.
- Clients that have a good relationship with your business and your employees are more likely to share with their friends and families. As you know, word-of-mouth referrals are very important when it comes to company growth.
- Building strong relationships with your clients improves client retention.
- Retaining your existing customers increases profitability. Increasing your customer retention by 5% can increase profits by 25-29%.
- Existing customers are likely to spend 31% more and are 50% more likely to try a new product or services from your company than a new customer would be.
The better you know your client, the better you are able to address a need or a concern before they may realize it even exists. You have a responsibility to find the ways to help them reach their goals. Clients may know they are struggling, but may not have been able to identify the reason their business isn’t reaching their goals.
When you know your client you can address problems before they come up, building trust and delivering better results.
Working diligently and effectively with your clients is a process, but well worth the effort! Contact Us if we can be of service to your business.
Updated June 2023