Email Marketing Campaign Tips

Email campaigns are very effective tools to create excitement about your business. Business owners today are multi-faceted. They share and market their business through several avenues or channels . On avenue should include at least one social media platform. This can seem impossible for small business owners, so designate someone to handle this, or hire a professional.

When it comes to emails, we have all been faced with random emails in our inbox. Some we never open. Some we open and delete. Other we delete without even reading them. Are you able to recall a recent email that grabbed your attention? If so, they are probably rare! This is why we are sharing the top 10 tips for an outstanding email marketing campaign.

Email campaigns can be very beneficial to all sorts of businesses. Not just businesses that sell products. You need to have a customer base to send the emails to. So start with your current clientele whose information you already have. Ask new clients to provide their information in order to add to your customer base. Then have an area on your website to join your email list. You can also ask people to sign up for your newsletter or discounts. Once you have this then you can start developing the right message to send.

Email Marketing Services:

There are numerous Marketing Tools and Services, as well as Providers helping with email marketing. To name just a few, you have Constant Contact, HubSpot, Brevo, Klaviyo, and MailChimp. Email marketing is a very good way to reach your target audience, customers, potential leads, and do it more efficiently, and effectively.

Email Marketing Campaign Tips:

• Know Your Audience – When you know your audience, you understand their pain points. At that point, you can tailor your email campaign to your audience’s needs.
• Types of Campaigns –
  Promotional: These emails would be to promote special offers, new product launches, ebooks, or webinars regarding your business.
  Informational: These would be newsletters, special announcements and events, new product Launches or changes to service, or times, etc.
  Retention: These are used to keep customers coming back. Examples would be a product announcement, tips on business, or a survey
  Transitional: These are automated messages that are triggered as a response to customer actions.
• Have an irresistible subject line – Something that grabs the attention right off the bat and makes me want to open the email to see whats inside. Make it clear, actionable, and enticing.
• Content is relevant to your target audience – If you are selling women’s clothing, men are not going to be interested.
• Consistent branded look and feel –Maintaining a similar look throughout your website, brochures, business cards, social media, and yes your email campaign is essential. This tells people what your brand is and that your company stands by your products or services throughout your marketing.
• Add to Safe List option – Give customers a chance to tell you that they want to receive promotional emails from you, by giving them the option to add you to their safe list.
• Confirmation opt-in and customer details – Having a section or area that asks the customers to fill out more personal information such as interests and birthdays can help you with future campaigns. However you need to entice them with something like “Receive a 50% coupon on your next purchase when you complete this form”

• Clear call to action – Whether it is Book Now or Buy Now, having a single call-to-action email works by guiding the customer to the intended destination without other distractions.
• Use automated triggers – Automated encouragements for your customers to look at something that is similar to their previous purchases could help grab their attention for yet another purchase.
• Create an incentive for customer engagement – No matter how beautifully worded or designed an email is, customers will not engage if there is no incentive or directive. For example, If you don’t provide them with a discount or coupon then why would they purchase online right then? Even if you had a type of exercise or trivia question regarding movies or books that they could engage in and break away from the monotony of online shopping.
• Make is Responsive – Since more and more are on mobile, make sure your email campaign responsiveness displays well for mobile users.
• Refer a friend – Provide customers with an option to share news about your brand with friends. Customer referrals are a powerful testimony to leverage on.
• Campaign deadlines – Ensure that the customer has a sufficient length of time to take action on the promo offered in the campaign, but a short enough deadline that they have to take action quickly. For instance, “Purchase by the 25th to have item delivered by Mother’s Day”.

Email Campaigns can prove to be very successful if done right. Utilizing Email Marketing Platforms allow for tracking results. They can show who’s opened your emails, how often they get opened, and let you know when opting out. Select Marketing can help with your marketing needs, please reach out and contact us today.

Updated January 2025