Email Marketing increases your visibility. What does “increases your visibility” really mean? It means that more people have recently seen your Business Name from an email marketing campaign. Like most things, when you are out of sight you are out of mind. Seeing your business name reminds people of what you do and where you are located. Email marketing may also remind them that they need to contact you regarding your products or services. Having your clients contact you is the real reason to engage in an email marketing campaign. Use the campaign to inform, or entertain your audience most of the time. If you are constantly selling, “your audience will tune you and your business out.” Nobody wants to be bombarded with sales pitches! An occasional sales pitch or offer is fine. Occasional, not frequent is the key word here!
Even if most of your email marketing gets deleted you have accomplished your goal. Before someone can delete your email they will notice who it is from and most likely the subject line. You have now gotten your business name in front of your target audience. Well done! If the subject matter line is clever they may even open and read your email marketing campaign. Now you have really succeeded in getting the attention of your target audience.
Keep your email marketing campaign short and pithy. Use it like a greeting card, not a letter. If your message is lengthy put it into your blog and use the email marketing campaign to notify your audience of the blog. Even include a link to the blog! For those who are interested, the link will be appreciated. The link will also increase the blog’s visibility. You have now hit the jackpot. You are gathering interested clients in what you have to say. Remember that email campaigns should just be a piece of your marketing pie . . . . . not the whole pie. Utilize every form of marketing that you have access to and you will experience more success. Email campaigns are important, however, not the only form available.
Email Marketing Platforms:
Remember to use an email marketing platform such as “Mail Chimp“, “Constant Contact” or “Aweber“. They will make these projects very easy as they have built in tutorials and templates for your consideration. They will also help organize your contact list and give you tips on how to grow your audience. If you use your business email platform you will certainly be blacklisted. This will make it difficult to use your business email platform in the future. Select Marketing will be delighted to assist you in setting up an email marketing campaign platform. Contact us, if you want help in conducting your campaigns on your behalf.