Are Mobile Friendly Websites Really Necessary?

Mobile Friendly Websites or Mobile Responsive Websites will soon be REQUIRED within the Google Algorithm. On April 21, 2015 Google announced that its algorithm would show preference to Mobile Friendly Websites. Google has hinted for a long time about the importance of mobile friendliness. They are now making good on those hints. Google’s new position is that their algorithm will evaluate your Website’s Mobile Responsiveness ABOVE your desktop website version. That is a dramatic shift and it is coming right after the first of the year. This change by Google is relative and relevant. Pay attention to what they are asking you to do to your website. It will benefit you immensely. If you ignore this algorithm change it will hurt your website’s search ability. Therefore, it will hurt your business! Your website needs to be mobile friendly whether Google wants it to be or not. It just makes good sense.

The amount of internet searches made by tablets and smart phones is growing every month. Combined, mobile platforms account for 75% of the total digital media time spent. More than 80% of Social Network activity is on mobile devices. The US National monthly average for all mobile internet searches is approaching 60%. Why would you want 60% of your website visitors NOT to be able to view your website properly? It doesn’t make good business sense.

If your competitors do not have Mobile Friendly Websites, their internet website rankings will be diminished. That will be an advantage to you, IF your website exhibits mobile friendliness. What do you think is going to happen if your competitors listen to Google and you don’t? I’m not sure you are going to like that answer! At any rate, I think you can clearly see the advantages of having Mobile Friendly Websites or exhibiting Mobile Responsiveness. Google is making this change to their algorithm because they want their Google Internet Users to have a better internet experience. That is an example of good customer service. You may not appreciate it, but Google’s mobile device users certainly will!

Contact your website developer as soon as possible, and have them make any necessary changes to your website so that Google will appreciate your Mobile Friendly Website. If you no longer have a web developer, contact us and we will be happy to lend a hand. Have a Wonderful Christmas and Happy New Year!