Are You Networking Successfully?
Networking can be successful if done correctly, however, most people do it incorrectly, primarily because they misunderstand the real purpose. Many folks think that Networking is about selling, and it’s not! To network is about developing relationships that build to Referral Sources. I don’t go to Networking events to listen to everyone’s sales pitch. I don’t want to listen to your sales pitch and I’m sure you don’t want to listen to mine. It’s a good thing too, as I don’t have one. A sales pitch is great at a “Swap Meet”, or a County Fair, to use on everyone as they meander up and down the “Mid-Way” looking for something to do.
Stop Selling!
It creates an atmosphere of unnecessary pressure that few people appreciate. Engage people in meaningful conversations. Get to know them and give them a chance to know you. Find out if you like them and let them find out if they like you. Remember that “Knowing, Liking & Trusting” is foundational to developing your own Network of reliable Referral Sources. Now that’s what successful Networking is all about. When this becomes second nature to you, your sales will increase. Sales Pressure is the primary source of rejection at networking events. Stop Selling!
Use Networking events to Network
Meet new people to expand your circle of influence. Get to know your acquaintances better, so they can become Referral Sources someday. Check in with your trusted Sources (A wave from across the room is sufficient) and keep those relationships fresh and current. If time allows, give a hug or hand shake, its better.
“You can’t have too many friends” as the saying goes. However, in Business “You can’t have too many reliable and trusted Referral Sources.” How many times have you gone to a movie, eaten at a restaurant, used a plumber, or tried a new App on your cell phone, just because someone recommended it to you? That’s the reality and beauty of Networking, it’s not about Selling.