Networking your business can be very successful if done correctly! The majority of people believe that Networking is all about selling, and it’s not! When you network, you are developing relationships that help to build good Referral Sources.
There are Networking events always available to attend. Also you have Networking Groups you can join., The networking groups may meet monthly for lunch meetings, socially for evening meet and greets, or even weekly. Some networking groups have a short “social” time to meet others and then move in to a more structured setting. During that structured time, there is normally an introduction for each attendee. Sometimes followed by a program, usually by one of their members. Other networking events, like evening meet and greets, it is up to you to socialize and meet other business professionals.
Networking is Not Selling
Networking events and groups are to designed to meet other business professionals. This helps to build those referral sources. Allows you to meet others in a variety of industries, including your own, which can be valuable. Develop new relationships. Be yourself, be friendly and approachable. Engage people in meaningful conversations. You want to get to know them, and give them a chance to know you. The more consistent you are in building those relationships, the more other professionals get to know you and will refer others to you! Remember that to “Know, Like & Trust” someone is foundational in developing your own Network of reliable Referral Sources.
Selling your “goods and services” is not done at networking! Selling creates an atmosphere of unnecessary pressure that few people appreciate. When you take the time to network and get to know other professionals, it will get easier and become almost second nature to you. This increases your circle of influence. Your sales will increase. The business professionals you meet will be comfortable with you, therefore, wanting to refer your business or services. That is the whole point! Sales Pressure is the primary source of rejection at networking events. Don’t Sell, just Network!
Expand your Circle of Influence
When you network and meet new people, this is to expand your circle of influence. Get to know these acquaintances better, so they can become Referral Sources someday. Keep in touch with your trusted Sources that you build. When you see them at an event, that might just be a wave from across the room, or a smile to acknowledge that you see them. This may be all that’s needed to let them know you appreciate them. If comfortable and time allows, give a hand shake or even a hug which is more personal and can be very effective. You want to keep those relationships fresh and current.
Personally, it’s said “You can’t have too many friends”. In Business, however, “You can’t have too many reliable and trusted Referral Sources.” Think about this way…when you’ve gone to a movie, eaten at a restaurant, used a plumber, or tried a new App, just because someone recommended it to you? That’s the reality and beauty of Networking, it’s not about Selling. The more you Network, the more comfortable and natural it will become. If Select Marketing can help you with your business, contact us.
Leave a Reply