Online Marketing and your Logo

Online Marketing and Business Logo

Online Marketing and a Business Logo benefit your online presence. An online presence gives your business the opportunity to be ranked and therefore show up in the Search Engine Results Page for a search. Whether you have a small brochure website, a large e-commerce site, or just choose to only use Social Media. Being online allows you to be indexed by Google and found by potential customers!

The design and display of your logo has many benefits. It provides Brand Recognition, shows Professionalism, helps you Stand Out from your competition. A logo helps in your Marketing. It plays a large part in promoting your company and builds Brand Loyalty. Your logo shows Consistency which goes a long way in boosting your brand’s reputation. Your company logo should be displayed throughout all of your online and print marketing. Logos are the single biggest representation of your company’s brand.

Logo Optimization

The optimization of your logo is important. Many businesses are not aware of it, so if you use this strategy it will give you an advantage over your competitors. Logo optimization has several key steps. The logo file format, the title attribute, alt attribute or alt tag, and img tag. Implementing your optimized logo in all of your online marketing will increase your SEO. It allows Google and the other Search Engines to know what the image, your logo, represents. This optimization can reduce the loading time of your webpage. Proper optimization of your logo, and other images, allow your webpages to load faster. By improving loading time by even a second, it will definitely boost your page ranking. Google gives more priority to a website that loads faster. Your website, social media accounts; such as Facebook, YouTube, Twitter, LinkedIn, and Instagram should all display your company logo. The graphics throughout your website are indexed by search engines. Using the same logo across your online marketing allows search engines to connect the dots to your brand, and boost your rankings. Displaying your logo in your marketing, reinforces your brand’s visual identity and will fortify your online marketing presence.

The Visual Identity

There is not a set of rules that tells you how you should or should not design your company logo. Make certain that your logo is optimized and will display well in your online marketing. You also want your logo to reproduce well in your print advertising, marketing, print materials such as a company brochure and business cards. Don’t design something that looks great on a sign in your window, but would fail to translate on your website or a company brochure. Using a simple design that encompasses your brand visually, and that gives clients and customers a reference point as they travel from your website to social media, or are looking at a company brochure or business card.

Social Media

The social media profiles on each of your accounts need to include your logo, preferably the main profile picture. You want to make a good first impression of your business. Social Media requires visual effectiveness and intensity.

All of your Social media should have the same logo, color schemes and a unified image. This allows your customers to navigate from one social media account to another. This reinforces the visual identity that you want to convey. Your customers will recall your brand based on images alone.

Logos and Search Engines

Search engines already know how important logos and graphics are to how they organize their search results. Having your logo spread out across your online accounts helps the search engines rank those pages while also understanding the connections among your different accounts and websites. Reinforce your Company Logo and brand your company throughout all of your advertising materials. Contact us to help market your company effectively.

Updated July 2022