Online Marketing and Business Logo
A business today must have an online marketing presence. The design of your logo is just as important as the placement of that logo. Your logo should be on your website and in your online marketing. Logos are the single biggest representation of your company’s brand. Constructing and maintaining your online marketing will determine your business’s online reputation. Your company website, and social media accounts; such as Facebook, Twitter, Linked-in, and Pinterest should use your company logo. Your company logo displayed properly will reinforce your brand’s visual identity and fortify your online marketing presence.
You should display your logo in all of your print media. Implementing your logo in all of your online marketing will increase your SEO. The graphics throughout your website are indexed by search engines. Using the same logo across your online marketing allows search engines to connect the dots to your brand, and boost your rankings.
The Visual Identity
There is not a set of rules that tells you how you should or should not design your company logo. However, in your design, keep in mind the real-world and the web. Make certain that your logo can be reproduced in your print materials, such as stationary and business cards. Don’t design something that looks great on a neon sign in your window, but would fail to translate on your website. Come up with a simple design that encompasses your brand visually, and that gives clients and customers a reference point as they travel from your website to your social media, or vice versa.
Social Media
The social media profiles on each of your accounts need to include your logo, and preferably as the main profile picture. You want to make a good first impression of your business. Social Media requires visual effectiveness and intensity.
All of your Social media should have the same logo, color schemes and a unified image. This allows your customers to navigate from one social media account to another. This reinforces the visual identity that you want to convey. Your customers will recall your brand based on images alone.
Logos and Search Engines
Search engines already know how important logos and graphics are to how they organize their search results. Having your logo spread out across your online accounts helps the search engines rank those pages while also understanding the connections among your different accounts and websites. Reinforce your Company Logo and brand your company throughout all of your advertising materials. Contact us to market your company effectively.
Online marketing provides great possibilities of business promotion, however in order to get your business promoted online it is important to know how to use all the available tools in a proper way.
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Excellent post. I am experiencing some of these issues as well..