SEO means follow Google. As we have discussed in Part 1 and Part 2, Google is an Advertising Company. They provide an array of Internet Services that we enjoy almost daily. If you get Online you probably use a lot of services that Google provides for FREE or for a FEE. Google Drive, Google Search Engine, Google Algorithm, Google Analytics, & Google Advertising are just a few of the Internet Services provided by Google. The power and importance of Google cannot be overestimated. What they have been able to accomplish in less than twenty years is nothing short of astonishing.
SEO Means Follow Google:
Google Advertising helps your SEO because it displays your ads when selected key words “AdWords” are entered into a search inquiry. You select “AdWords” that are relative to your website such as; Plumber, Water Leak, Clogged Drain, & Tampa. The location is critical to finding a Plumber located near you. Always include the correct location. Why contact a Plumber in Toledo if you need one in Phoenix?
Content is truly the BEST thing you can do for your Website SEO. The About Page should be very descriptive as you provide information detailing your business. Every Key Word or Key Phrase should have its own page discussing in depth how each relates to you and your business. SEO is about PAGES!! If you develop great content for those specific pages you will be well on your way to high ranking SEO.
If you are an Attorney that specializes in Family Practice have a specific page that talks about each service that you provide. For example, have a unique page for each of the following; Divorce, Alimony, Child Custody, Visitation Rights, Community Property, & what ever else you deem as a specific area of practice. Key Word and Key Phrase Pages are critical to having a website correctly optimized. SEO is all about pages and relevant Key Words and Key Phrases. Relevant is very important. Stay focused! Don’t just add words. Be specific, detailed and informative as it relates to your Business Website, and you will be miles ahead of your competition. SEO means follow Google.