Website plugins are small software programs that add a specific feature and functionality to your website. There are thousands of website plugins available, from simple to complex. What you use depends on the customization and functionality your website needs. They are essential tools that can transition your website from a very basic platform into one […]
Understanding Body Language
Body language is a fundamental source of communication and connection with other people. This nonverbal form of communication is expressed through posture, facial expressions, gestures, eye movement or eye contact, as well as your proximity to others. Certain factors like emotions, personality, mood, and environment can impact your body language. Like it or not, we […]
Finding Quality Marketing Help?
Quality Marketing help for your business can be challenging, since not all marketing companies do the same thing! The majority of marketing companies will make a plan, design, and then execute the needed strategies in order to promote your business or product(s). Some marketing companies may offer different levels of support. They may provide specialized […]
Is Your Marketing Strategy Successful?
To help your business be successful, you should have a marketing strategy. This is not the same as a marketing plan. A marketing strategy will lay out the overall long-term goals. This would include goal-setting, researching your industry and your competitors, and your messaging for your brand. A marketing plan is more detailed outline, for […]
Outside the Box Thinking
Outside the box thinking is a creative process. This can be considered unconventional and out of the mainstream. However, it is a way to reframe the problem, and rethink the process. Outside the box thinking removes the limitations and allows you to view the totality of the issue or problem at hand. Your staff, team […]
Pricing and its Effect on your Business
The pricing of your Goods and Services is a major factor for the success of your business. Starting with a “pricing strategy” helps in determining the ideal price for your products. This strategy should factor in several things, your business revenue goals, your product features, and your target audience. It is also important to factor […]
Every Business Needs A Website
The fact that every business needs a website is a reality and cannot be ignored. A website represents communication between the business, its’ customers, and potential customers. In the time of our parents and grandparents for example, every business needed a telephone. The telephone along with the telephone directory This represented communication used between those […]
SEO – What Is It?
SEO – What is it? SEO is an acronym and stands for Search Engine Optimization. Search Engine Optimization is having correct content on website pages. Google and the other search engines require certain attributes on each website page so they can compare them to other website pages with similar content. This similar content is the […]
Start-Up Business Websites
Start-up business websites are the most effective way to promote any new business. When was the last time you looked in the yellow pages to find a plumber, a lawn care service, or a doctor? It was so long ago that you can’t remember. Half of The United States population doesn’t even understand what function […]
Simple Business Cards
What is a simple business card and why is it important? Have you ever been handed a business card that has three or four contact phone numbers? Unless you are an emergency medical doctor you are not important enough to require large number of contact phone numbers. I once was handed a business card that […]
