“Features and Benefits” is a term given to describe products and services to interested people. This happens during nearly every sales process. The Features may sound cool and sexy, however, it is important to remember that people buy benefits. So, don’t forget to convey the benefits of all the features that you point out during […]
Email Marketing Increases your Visibility
Email Marketing increases your visibility. What does “increases your visibility” really mean? It means that more people have recently seen your Business Name from an email marketing campaign. Like most things, when you are out of sight you are out of mind. Seeing your business name reminds people of what you do and where you are located. Email […]
