Marketing today is evolving into a combination of things that were not even thought of a few short years ago. An online presence with a website is an absolute must. People of all ages and all occupations are using the Internet as the 21st Century Yellow Pages and a Library combination. If your business does not have a presence on the Internet you are truly behind the times. Even worse than being behind the times, you are invisible to all of your past, present and future clients. Don’t believe me? Who won the 1978 Super Bowl? Who was the 8th President of the United States? How long did the Spanish American War last? The Internet can almost instantly provide all of those answers. The Internet is a very important Marketing tool.
The Internet will also help you find all of the following; a Shoe Repair, a Plummer, House Cleaning, a Dentist, a Health Club, Limo Service, Piano Lessons, Presbyterian Church, and anything else that you can think of. It is without doubt the greatest source of information ever created by mankind. For your business, a Website is your 24/7 Silent Salesman. It can tell anyone who goes to your Website everything that YOU want them to know about you and your business. This can include items such as; location(s), hours, products, services, about your staff just to name a few. You can sell your products online. Take appointments online. You can gather information online.
Social Media is rapidly becoming a necessity for successful Marketing today. Select Marketing is recommends to all of our Clients that they include Social Media as a part of their Marketing efforts. Coupled with a mobile responsive Website, Email campaigns, and Direct Mail, Social Media can alert and inform Clients about your business. You may want them to know that your hours are being extended. You may be moving. You may be opening a second or third location. You may be having a sale or promotion. These things are all important, and your Clients should be made aware. Marketing using today’s tools is imperative.
The Internet is not going away. If you choose to ignore it you must understand that it is a perilous decision relative to your business. You and your business will begin to lack credibility and relevance if you do ignore today’s opportunities. Websites and Social Media are becoming more important to everyday folks. Ever notice that everyone is looking at their mobile devices all the time? It is only growing more invaluable to have that availability. You can choose to grow your business with today’s technology, or you can ignore it and fade away. You decide!
Oh! . . . by the way . . . The Dallas Cowboys beat the Denver Broncos 27-10 in the 1978 Super Bowl. Martin Van Buren was the 8th President of the United States and the Spanish American War lasted from April 25, 1898 to August 12, 1898 for a total of Three months and Eighteen days. All found on the internet! How’s that for some Trivia mixed in with Marketing today? Contact us to discuss your marketing needs.
Updated April 2022