Information is your key to success when it comes to your website. Websites have many functions; however, none is more important than dispensing information. People come to websites for answers to their questions. Examples, such as the following are simple but relevant. “Can I make a reservation at your restaurant?” “Do you clean windows inside, […]
Customer Service – Good, Bad, & Ugly
Customer Service . . . why is it so important. It is quite simply providing assistance to customers. Customer Service is part of your Marketing Strategy. Your marketing strategy focuses on bringing in new customers, while customer service works to retain them. Customer service working hand in hand with your marketing efforts let you leverage their […]
Website Management In An Uncertain Economy
Website management in an uncertain economy needs to be enhanced. When the economy is uncertain, most folks tend to look for savings. They look for savings in all kinds of places and will delete things that they deem unnecessary. For instance, people go out to dinner less during a slowed economy. They recreate less during […]
Are Mobile Friendly Websites Really Necessary?
Mobile Friendly Websites or Mobile Responsive Websites are REQUIRED within the Google Algorithm. Their algorithm is relevant and should to be respected. Some of the major changes in Googles’ Algorithm effect how people search and how websites rank. In 2015 Google’s mobile-first indexing was introduced, utilizing the mobile version of the website for indexing and ranking. […]
Online Marketing and your Logo
Online Marketing and Business Logo Online Marketing and a Business Logo benefit your online presence. An online presence gives your business the opportunity to be ranked and therefore show up in the Search Engine Results Page for a search. Whether you have a small brochure website, a large e-commerce site, or just choose to only […]
Social Media Presence Is A Guide To Success
For many small business owners, shoring up their social media presence can sometimes feel like an impossible task. Starting from scratch is terrifying for some, and with good reason—it can be hard to know where to start, who to trust and what strategies will actually work for your business. And that’s not even factoring in […]
Functional Website Tasks
A functional website is a must if you expect it to be of value. When Select Marketing meets with a client to discuss a website the first question we ask is, “What do you want your new website to do for you”? The answer to that question is very important. We listen to the answer because it tells […]
What is The Difference Between Blogs and Websites?
A Blog can be a website, but not all websites are blogs. A website has timeless content. In a blog, the user sees regular posts, and it is updated frequently. Blogs are interactive. The user can add comments sharing their thoughts and views on the blog post. This content can be about any topic. Blogs […]
Marketing Today
Marketing today is evolving into a combination of things that were not even thought of a few short years ago. An online presence with a website is an absolute must. People of all ages and all occupations are using the Internet as the 21st Century Yellow Pages and a Library combination. If your business does […]
Blogging Serves Several Functions
Most folks who aren’t actively involved with the Internet don’t understand blogging or a blog site. That is understandable since new words are alway being created to serve the new Internet world. A blog is a specific type of website. This can also be a website which is about a specific subject matter focusing on […]
