A Great Website can be every bit as valuable as a Great Employee. You have got to be kidding me! Are you serious? I am NOT kidding you, and I am VERY serious. Every business today can prosper with a Great Website. Every business can prosper with a Great Employee as well. A Great Website will deliver, […]
Generate More Leads with Layered Marketing
Layered marketing is the most effective method of marketing. When you implement layered marketing, many levels of marketing are employed. I grew up in the Mid-West on a farm, and in the Winter it gets really cold. I mean really cold! It was not uncommon in December, January, and February for the outside temperature to get […]
Mobile Friendliness Helps Google Rankings
Mobile Friendliness is now an important factor in the Google Algorithm. Since April 21, 2015 the deadline for your website to exhibit mobile friendliness for internet searches done from a mobile device. Google has hinted for a long time about mobile friendliness and is now making good on those hints. Google’s organic ranking of websites […]
Marketing Your Website
Marketing your website is essential for it to be successful. There are many things you can do or have done, when considering the process of marketing your website. Selecting a domain name is the first step in marketing your website. Choose a domain name that somewhat describes your type of business. If you are a […]
Mobile Responsive Websites Have Benefits
Mobile Responsive websites rank higher than non-mobile responsive websites by search engines such as Google. That single fact alone, makes it imperative for your website to be mobile responsive. If your website was developed before 2013, it is most likely not mobile responsive. What does mobile responsive mean? I am so confused! Okay, let’s talk […]
Manage Your Website or Else!
Do you manage your website? Does anyone manage your website? If the answer to these questions is no, you have a problem. A website needs to be managed for several reasons. The main reason is that it will function better. A properly functioning website will gain favor with the Google Rankings Protocol and that is […]
Email Marketing Increases your Visibility
Email Marketing increases your visibility. What does “increases your visibility” really mean? It means that more people have recently seen your Business Name from an email marketing campaign. Like most things, when you are out of sight you are out of mind. Seeing your business name reminds people of what you do and where you are located. Email […]
Business Vampires Really Exist!
Beware of Business Vampires. They are real and will destroy your business. Business Vampires usually appear in two basic forms. The first form is an employee. The second form is a vendor. There are other forms, however, these two are the most prevalent. Are you kidding . . . business vampires . . . really? Yes […]
Negative People are Positive
How in the world can negative people be positive? That doesn’t make any sense! Well, actually it does. Let’s discuss what I mean by this. Every group that has something to accomplish should have a small number of negative people within that group. They will provide the leadership or management of that group with a […]
Follow Through is Necessary
Follow through is necessary to be successful. This may sound trivial, or so obvious that is doesn’t need mentioning, but it really does. For some, following through is as hard as making a cold call for a shy personality. Each of us is different in so many ways. Often we forget that our strengths are […]
