(SEO) Search Engine Optimization means follow Google. Search Engine Optimization (SEO) is directly related to the algorithm established, maintained, and changed daily by the folks at Google. Google’s algorithm is a guide or recipe for unpaid or organic website visibility on the Internet. Especially, when using the Google Search Engine. From 2010 through 2015, Google changed […]
Website Maintenance is a Must Do!
Website maintenance is a must do! You are making an enormous mistake if website maintenance is not a regular feature of your weekly activities. I use the word feature to emphasize the activity. If you don’t know what website maintenance is you are about to learn. If you don’t appreciate the importance of website maintenance, please […]
Is Direct Mail Marketing Cost Effective?
Many inexperienced marketing folks will tell you that Direct Mail Marketing is old school. They will tell you that Direct Mail Marketing is not an effective use of your marketing efforts. Nothing could be further from the truth. The real beauty and strength of Direct Mail Marketing is that you can deliver your message to […]
Security Tips to Protect Your Site
Security – Let’s talk about that. With today’s cyber threats Security for your website is very important. We have to make sure we are constantly being vigilant when filling out forms. Be careful when entering our personal information, and online shopping. Online banking, social media, and browsing the internet are all things to be aware […]
Great Website vs. Great Employee
A Great Website can be every bit as valuable as a Great Employee. You have got to be kidding me! Are you serious? I am NOT kidding you, and I am VERY serious. Every business today can prosper with a Great Website. Every business can prosper with a Great Employee as well. A Great Website will deliver, […]
Generate More Leads with Layered Marketing
Layered marketing is the most effective method of marketing. When you implement layered marketing, many levels of marketing are employed. I grew up in the Mid-West on a farm, and in the Winter it gets really cold. I mean really cold! It was not uncommon in December, January, and February for the outside temperature to get […]
Mobile Friendliness Helps Google Rankings
Mobile Friendliness is now an important factor in the Google Algorithm. Since April 21, 2015 the deadline for your website to exhibit mobile friendliness for internet searches done from a mobile device. Google has hinted for a long time about mobile friendliness and is now making good on those hints. Google’s organic ranking of websites […]
Marketing Your Website
Marketing your website is essential for it to be successful. There are many things you can do or have done, when considering the process of marketing your website. Selecting a domain name is the first step in marketing your website. Choose a domain name that somewhat describes your type of business. If you are a […]
Mobile Responsive Websites Have Benefits
Mobile Responsive websites rank higher than non-mobile responsive websites by search engines such as Google. That single fact alone, makes it imperative for your website to be mobile responsive. If your website was developed before 2013, it is most likely not mobile responsive. What does mobile responsive mean? I am so confused! Okay, let’s talk […]
Manage Your Website or Else!
Do you manage your website? Does anyone manage your website? If the answer to these questions is no, you have a problem. A website needs to be managed for several reasons. The main reason is that it will function better. A properly functioning website will gain favor with the Google Rankings Protocol and that is […]
