If you have a successful business, you probably have a marketing strategy. If your business is not as successful as you would like, you probably don’t have a marketing strategy. If you do have one, and you are not as successful as you would like, you may want to change it. The internet has grown […]
Beware of Business Vampires. They are real and will destroy your business. Business Vampires usually appear in two basic forms. The first form is an employee. The second form is a vendor. There are other forms, however, these two are the most prevalent. Are you kidding . . . business vampires . . . really? Yes […]
Outside the Box simply means unconventional in today’s marketplace. When you think, do you think unconventionally and different from most everyone else? That can be a very good thing to do. New ideas generally come from this type of thinking. If outside the box sounds weird, dangerous, or foreign, you are not alone. Outside the […]
Email campaigns are very effective tools to create excitement about your business. Business owners today are faced with the reality of having to be knowledgeable. They should have a presence in some social media, Social media is all about your visibility. This can seem impossible for small business owners. Most just don’t have the time to […]
What is Customer Service? Customer Service is Marketing. Nearly everything you do in business is marketing. This includes phone calls, emails, face to face interaction, and your website.. In most every business, the products and services you provide are different from your neighbors. Customers need to interface with your business to complete a transaction, This interface can […]
Pricing controls your business and the functions of your business. I remember one of my College Professors proudly stating to the class one day that Business was easy if you did the following four things. We eagerly got ready to write down these words of wisdom which were going to make our lives much easier […]
Online Marketing and Business Logo A business today must have an online marketing presence. The design of your logo is just as important as the placement of that logo. Your logo should be on your website and in your online marketing. Logos are the single biggest representation of your company’s brand. Constructing and maintaining your […]
Your Clients are important, essential, & valuable. Take the time to understand them. Know who your clients are and they will make your business more successful. Knowing them puts you in a terrific position to get their attention. When you are introducing new products and services your clients should be notified first. Understanding your demographics allows you to better market […]